Automating Facebook Birthdays
Why?
You get daily reminders from Facebook of online friends that have their birthday that day. You like being nice to people and send them your best wishes, even if they are not close friends. Why not automate this further?
How?
Since a lot of your online friends might not be very close to you, it would be an excellent automation feature if you could have a “standard” greeting to send automatically, something you change yearly. When you get a reminder that someone has their birthday that day, you also get to click a button to use the standard greeting for that year.
Icons made by Freepik
Know Everything About Your Facebook Fan
Why?
To find out new communication channels to each one, their email address, phone number, etc.
How?
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.
Icons made by Freepik
Know Who Else Is Advertising to Your Audience on Facebook
Why?
It would be helpful to discover who else is advertising to your audience, how long, what ads seem to work for them (based on time used), etc.
How?
A service of marketers. Create profiles that would be included in the target audience of the marketer, monitor these profiles, and register all the information available like ad creatives, times presented, first seen, last seen, linked to, etc.) Based on these samples detect patterns that show what and who is doing well with your audience.
Icons made by Freepik
Share Your Analog Past With Your Friends
Why?
Just because the old pictures you find are prints and are not available digitally, doesn’t mean you can’t share them immediately with your friends.
How?
Simply take a picture of the printed picture and share with your friends on Facebook, or send by email. The objective is sharing and reminiscing, not the quality of the image. An app could also be created specifically for nostalgia picture between friends, but it might be redundant.
Icons made by Freepik
Testimonials Sequence for “Almost Buyers”
Why?
Your visitor is very close to buying from you but still didn’t. Maybe he just abandoned his shopping cart without paying, or he read many different articles and sales letters about your product and still didn’t buy.
How?
If you have an arsenal of testimonials, put the visitor on an automated sequence (email, Facebook ads, etc.) and only use one testimonial for each communication in the series. Just bombard them with testimonials one at a time. Build as long a sequence of testimonials as you can, and that still convert – don’t limit yourself to just one or two.
Icons made by Freepik