Hiding in Retail Plain Sight
Why?
A game to make your customers more involved in shopping.
How?
Print a photo of a part of an item’s packaging, so that if you stick it at the same place as depicted in the photo, you’ll have to take a second look to realize it’s a picture attached to the packaging. On the other side of the photo print a voucher for a gift or a discount coupon. When the customer ones such a “hidden in plain sight” voucher they can take it and use it to get the gift or discount.
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Find Business Connections by Playing Games
Why?
A fun way to find potential business connections.
How?
An online game club for business people. You play with others and communicate during the games. After a while, you’ll find that some players you like more than others, because of the way they play the game and communicate. It will give you a different view on their characters and help you decide who to connect with in business.
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Anonymous Money Makers
Why?
Compete in who is making the most (and fastest) money without the authorities knowing who you are.
How?
A private online club where participants – without disclosing their identity to others in the club – post regular updates on their financial state, how much they are worth, how much they make, and how they did it. The website is hosted offshore in a safe place. There can be a public facing website that shows the leaderboards.
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You Should Surprise Us at Our Retail Store
Why?
A campaign that can have multiple advertising angles: advertising the campaign, the participants, and the results.
How?
Ask customers to bring a surprise to the store relating to an individual product or product category. It should be pleasant and surprising. Each surprise is photographed, videoed and published, and each participant gets a reward for participating. One will also get a big prize – the best surprise.
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Matchboxes With Scratch Off Surface
Why?
Advertising and engagement.
How?
Manufacture matchboxes and matchbooks with a scratch-off game printed. This can be used in advertising and promotions.
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