Solve This Puzzle Before You Can See the Page
Why?
A new way of letting the reader make a commitment so he will be more inclined to read and pay attention.
How?
A web page (sales letter) that – when first visiting – looks like a jigsaw puzzle. The viewer has to complete the puzzle (it should be very easy) and only then it becomes a regular web page.
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Quick Email Sequence
Why?
Engage to the subscriber, make them like getting your emails, and maybe achieve a higher conversion rate.
How?
Create an automated email sequence, where the next email is sent immediately (or with only a short delay.) The sequence is activated by the open and/or click actions of the subscriber. This can be a game with a prize, a quiz, or anything that can be broken down into simple individual steps that the participant would want to go through.
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Virtual Dice Game for Retailers
Why?
Better conversion, free advertising for the game and store.
How?
An online app that visually “throughs the dice” when clicked. The customer uses the app and gets a result that is their discount for that purchase. They only get the discount if they use the app’s sharing function to share it on Facebook. The Facebook share promotes the game and the store. You can decide how many dice to use, so you control the max amount of discount.
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Higher Engagement With Post Box Flyers
Why?
Most flyers go directly from the post box to the trash can.
How?
Use the flyer to do just one thing: get their attention to participate in a game where they can win a prize. Similar to only selling the click in an online ad, you should only sell the first action: they should join the game. The game (treasure hunt, riddle, online and offline) then leads them to you through a funnel.
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Use Augmented Reality to Turn Chores Into Fun Games
Why?
Most of us don’t like doing chores like vacuum cleaning, washing the floor, making the bed, etc. How can we make it more fun?
How?
Use augmented reality (wearing smart glasses) help us gamify the chore. The app should be smart enough to create an award system (point, badges) based on the activity by measuring time, the number of things done, the area covered, frequency, etc. Also allow sharing and inviting others to compete and show leaderboards.
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