How to Make Sure You Have Only Customers on Your Communication List
Why?
The best list to have is of paying customers. This will make sure you have only customers on your main list.
How?
- Find popular keywords people are looking for to solve a problem – either in your area of interest or an area you would like to enter.
- Research the subject thoroughly.
- Write a one page paper on the subject giving all the main points – anyone who reads this should save hours or days of work and still get all the good stuff.
- Sell to the same audience using these keywords online – for a low price.
Some of these steps (or all of them) can be outsourced.
The first one is the key – you have to start with what they are looking for (a solution for a problem) and give them an irresistible deal: the easy, short and very cheap way to know all they need about their problem. This is not necessarily the actual solution to their problem, but it’s the map to find the right one for them.Icons made by Freepik
Say, Where Would You Want to Work?
Why?
We see “best place to work” or “most wanted companies”, but most are lists coming from advertisers, or publishers with an interest in the results of these lists.
How?
Have a website where anyone can just say: “I want to work for X company” – and vote for that company. Then show how many want to for each company.
Icons made by Freepik
“You’ve Got It Wrong” List
Why?
Unfortunately, publications today mostly don’t have to pay the price for publishing something wrong or false. The reasons are many but probably foremost is a lack of journalistic integrity and not checking up on information. It would be good to know what was wrong and who published it, so we can have some accountability.
How?
Build a publication with volunteers who check up on published news items and articles that seem to be sloppy on the facts side. Publish the findings of those who failed the check up.
Icons made by Freepik
You Give the Dimensions and See Multiple Interior Designs
Why?
For the merchant, it’s a way to help the buyer design the space he is buying for, while choosing from their offered products. The buyer gets multiple smart designs for his space.
How?
An app or website where you can input the measurements of the space you are trying to design, and get design suggestions complete with shopping list.
Icons made by Freepik