First Day Book Dust Cover
Why?
Encourage people to buy on the first day of availability (or pre-order), and make these into a collector’s item.
How?
Print special dust covers that only those who buy the book on the first day get.
Can also be done with other products like games, playing cards, toys, etc.
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Email Marketing Live Testing Service
Why?
So you can test your email variations (subject lines, CTAs, etc.) on real people with similar demographics that are not on your list.
How?
Aggregate people who are willing to receive test emails from a wide variety of demographics. The marketer can select a group from these people based on demographics and psychographics and do an A/B or multi-variant test of his emails to this group.
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Best Current Tools for Marketing Used by the Experts
Why?
There are many tools out there, and many things are always changing: markets, new tools, new or improved features of existing tools, etc. If you had a place you can always get the experts’ view on what they are currently using and think is best, it would help.
How?
A website where we get the leaders in marketing to tell us what they are using currently for each purpose and why. You’ll be able to find the expert you either trust the most or has a similar situation to yours, and see what tools they use. We will keep each one updated, and you can even get an alert when things change.
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Online Weekly Marketing Lecture by Experts
Why?
- For viewers it is instead of buying a whole expensive marketing product from just one expert, they get a constant stream of information, strategies, tactics, techniques, and insights from many experts. All for a much lower price.
- For the expert, it’s a promotional platform to build their audience and sell their products.
How?
Have a weekly online live lecture for members. Membership should be a low fee to have as many members as possible. Additional revenues from a commission from lecturers sales. Members can access replays and synopsized replays with just the main points (and the pitch.) This is less about the person and more about the actual help they provide each week.
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Get Expert Copywriting Help Online
Why?
You just finished writing a piece of marketing material (email, sales letter, etc.) and would like an unbiased expert opinion and suggestions on how to make it better.
How?
An online service where you can get an expert’s opinion and suggestions on what to change to make it better. You can get service at different levels, from a basic one where the expert just analyzes the text without much interaction with you, and up to a full service with background and competitive analysis.
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