The Inner Circle for Marketing Experiments and Results
Why?
To get ideas on what is working and what’s not.
How?
Private members only club. You can buy a membership for full price, or get a growing (depending on your contributions – the number, quality and popularity of experiments you publish) discount if you publish your tests and results. Published experiments can be anonymized, but the club operator checks all tests for validity.
Icons made by Freepik
A PDF Reader App for Marketers
Why?
You as a marketer would like to know more about the consumption of your product.
How?
A PDF reader app that the client gets for free with the PDF file you send them or they download. They can, of course, open the PDF file in any other app, but you incentive them to use your app by promising them real time up to date data, surprises, etc. The app has two primary functions:
1. Report to you their consumption of the PDF file (how often, how far they read etc.)
2. A real time communication device that adapts to how they interact with the PDF document (where they currently are, what have they already read, etc.)
Icons made by Freepik
Product Usage and Consumption Measurement for Marketers
Why?
You would like to know if your buyer does use the product you sold them and how often.
How?
Have a “sticker” or “button” that you ask them to stick to the product they bought, and a smartphone app or the device can connect to a home wifi network directly (you can offer an incentive like a discount.) You explain to them that data is anonymized, and it will help you create better products for them in the future.
Whenever they use the product (make coffee with their new machine) or consume it (read the book to their child) they “activate” the sticker. They do so by waving their smartphone near it, or pressing a small button on the sticker), and you’ll get the data through their smartphone or directly through their home wifi.
Icons made by Freepik
Truthful Advertiser Message Service
Why?
- Have a third party certify it.
- Grab attention in today’s noisily hyped world.
- Since most people interested in us won’t want to buy right now, but will buy from us when they do, we need a way remind them constantly they can buy from us.
How?
Insert a short code in the HTML email that will display your message (or one of several rotating messages) with the seal of approval by the “authority” providing the service.
Icons made by Freepik
“Comming Soon” Launch Campaign
Why?
Grab attention and stand out.
How?
- Online ads leading to a page with content that changes with each step of a mystery or riddle.
- Offline ads that do not give the whole link but do give clues how to solve or find out the missing characters of the link.
Icons made by Freepik