Luxury Marketing Book
Why?
Marketing luxury is a different game.
How?
A book that shows the differences and what makes luxury special, luxury history, and the different approaches to marketing diverse kinds of luxury.
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How Does Reaction Time Relates to Conversion?
Why?
If a pattern could be found that is typical to visitors who convert, it can be useful.
How?
A study to measure the timing of visitor actions to find useful patterns.
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Marketing Technique of the Month Report
Why?
Learn cutting edge proven marketing techniques.
How?
A monthly report showcasing at least one new marketing technique, including real data from case studies.
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Give All Information for Free – Only Charge for Experience
Why?
Information is copied whether you like it or not. This will just get worse so why fight it. Experience’s hard to copy.
How?
Give away all of your knowledge for free. You’ll have a large and loyalty fan base. Then sell them experiences: live seminars and conferences, access to you and your staff, access to online tools, etc.
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Use Bicycle Wheels for Advertising Using LEDs
Why?
People riding bikes can make extra money, and advertisers can have a new medium.
How?
Mount a string of LED lights on both sides of a bicycle wheel’s spoke, connected to a controller and power source (battery or dynamo.). The controller will light up the individual LED lights based on the speed of the wheel to create the illusion of a message that can be read by people looking at the moving bike from both it sides.
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