Marketing Research Lab
Why?
To come up with new radical ideas and turn them into useful tools and techniques.
How?
A think tank + execution team. New ideas get tested as fast as possible, refined, and turned into techniques, and tools that can be learned and used by anyone.
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Online Advertisements Log
Why?
To gather data on all the advertisements you are exposed to over your life, and analyze and try to find useful patterns.
How?
Software running in the background on all your devices, that saves every single ad you are exposed to online.
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Know Everything About Your Facebook Fan
Why?
To find out new communication channels to each one, their email address, phone number, etc.
How?
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.
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Get More Conversions With Personalized Audio in Email Messages
Why?
Making email messages more personal is almost always leading to higher attention and conversion.
How?
Embed in your HTML emails an auto play audio file that is a greeting customized to the receipt’s name. Something like “Hi John. I hope you are using the last tip I sent you. Read this to get even better results.”
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An Advertising Technique to Make People Persuade Themselves and Get Higher Conversion
Why?
It’s better if they articulate the reasons for themselves.
How?
Have an ad that says something like this: “On a scale of 1 to 10, one meaning not at all, ten meaning right now, how ready are you to get help doubling your income?” They click on the scale in the ad. That takes them to a landing page with only another question showing: “Ok, you picked 3. Why didn’t you choose a lower number?” (dynamically exchange the number for their chosen one.) Have a field where they can write their answer.
After they submit their answer, you reveal the sales letter portion of the landing page. At this stage they already articulated to themselves why are they are at least a little bit interested in what you want to offer.
If they picked 1, the question should be: “Ok, you chose 1. What can we do to make you a 2?” You then just collect the answers, (and if you can also their email address), and analyze them to see what more you can do.
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