Get Free Advice and Sell More
Why?
It will make the bond stronger, and they will give you important insight (and if you sell to them immediately after, you’ll get higher conversion rates.)
How?
The primary technique is to ask for their advice on something. Asking for their advice (and not opinion or information) makes them cross over to your side. They are now your trusted advisor because they have committed to helping you. This can be done in a retail environment, website, email, etc. If they react you will gain insight from them, and you might want to make them a special offer after they reacted – they will be more open to it so your conversions should be higher.
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Use Your Customer’s “Future” Image to Help Him Commit
Why?
If what you are selling has a long run effect on your customer (exercising, financial security, passive income, etc.), it can help if you connect them to their future selves.
How?
In your communication, show them or send them their picture (you can ask it from them for a surprise you’ll be sending them) age processed, software can create their image an X number of years from now. Of course, your message should be congruent with this idea, and help them realize that their future self is the same person they are now, and why it is important that they invest in their future (by paying you.)
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A Publisher for Self-Publishing Authors
Why?
Although anyone can self-publish today, and many do and make an excellent living doing so, the publishing side of it is very different than the writing side.
How?
Create a publishing house that specializes in self-publishing authors. Instead of the two current options – do it all yourself or give it all to the publisher – this publishing house is in between these options. It cooperates with the author and shares the work and duties, contributing the unique expertise needed like marketing, editing, etc., and also shares the income generated by the cooperation.
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Get More Opt Ins
Why?
Whether you want them to opt-in to your email list, or a continuity program, a higher and more committed opt-in rate is desirable.
How?
Don’t use forced continuity (lots of refunds, complaints, payment processors don’t like it, etc.), or opt out. In both cases, you have one option that is checked. This is not as strong because it is a passive decision by the customer, and he is not making any real commitment to this choice (and he will opt out quite quickly.) Instead, give him two options to choose from. By making him “declare” his choice, he will have a higher degree of commitment. To further enhance this, also show him what he’ll lose by making the wrong choice, for instance: “Yes I need continuous help and today I will get the monthly membership for 30% less” and “No I never need any help, and I don’t mind losing the special 30% discount price and paying 50% more when I do need it and want to join.”
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Brand Building Discovery Service for Marketers
Why?
You need to over-deliver in your communication with your audience and also build your brand on a daily basis.
How?
You give us your audience(s) profile (demographics and psychographics), and we will discover for you daily (or weekly) up to date content you can share with your audience. This is content they will love and expand their view of you and your brand. It will also help you segment your audience better because each piece of content is an indication of a different interest.
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