If what you are selling has a long run effect on your customer (exercising, financial security, passive income, etc.), it can help if you connect them to their future selves.
In your communication, show them or send them their picture (you can ask it from them for a surprise you’ll be sending them) age processed, software can create their image an X number of years from now. Of course, your message should be congruent with this idea, and help them realize that their future self is the same person they are now, and why it is important that they invest in their future (by paying you.)
To share the beauty of the many occurrences of straight lines and rectangular forms in our world, both natural and man-made.
A website where members can submit photos of beautiful examples of straight lines and rectangular forms. Visitors can vote and share to create top lists.
Hotels understandably show you the best photos of their rooms, grounds and the hotel building itself. These are many times misleading.
A website where people can upload their photos from their real life experience at the hotel. You can browse and look what’s probably a more realistic depiction.
It’s beautiful and inspiring.
Allow people to upload photos of their (and others’) balcony gardens. Arrange in multiple ways, by color, geography, season, etc.