Come and Get Your Surprise Package
Why?
Generate more visits and revenue from your best customers.
How?
Offer to create for them a monthly (or weekly) personal “surprise” box. All they have to do is come into the store when they get the alert that the new box is ready. There they can open their personal box and if they like what you prepared they can buy it at a discount.
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Take the Museum Shop Into the Exhibition
Why?
Why wait until the end, let the visitors pick up an item when they are most inspired to.
How?
Place merchandise inside the exhibition right next to the exhibits themselves – the right items beside the right exhibits. This way the visitors can take a look, pick it up, and pay on their way out.
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Pre-Paid VIP Attractions Card
Why?
No time commitment, use for anything.
How?
Buy the VIP card, pre-load with money and use it for all the attractions in a given city or country, without having to make a commitment to a visit time. Just go there and use the card. You can always top it up.
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Harry Potter Augmented Reality Game
Why?
Visit the places that inspired and are part of the Harry Potter world.
How?
A game app that gives you hints on where to go. When you find such a place the app – using augmented reality – will show you facts, stories and additional “things” when you point the camera at the spot. You can collect “stuff” from places you managed to find.
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Return Tomorrow for a Bettel Deal
Why?
It might boost conversions in two ways: 1. Make people convert now because they don’t want to chance it. 2. If they come back, they might be more easily converted.
How?
Tell them that they can buy the product today, or return tomorrow and get it cheaper (or get a bonus), but there is a risk. You only offer a limited number of copied, and if it runs out today, then anyone who waited for the next day will mot be able to buy it at all.
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