Repeating Call to Action
Why?
To grab their attention again and again.
How?
When showing the visitor to your web page a call to action that is always visible (floating, attached to the top or bottom, etc.), don’t just “leave it there,” but change it over and over again. You can make it disappear and then reappear, change its shape, color, change its position, add a countdown, etc. The triggers can be time, scrolling, clicking, etc.
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Write Your Blog Post With Your Readers
Why?
A fun way to get your readers involved. They will spread the word.
How?
Write the outline and an intro, and ask your readers to fill in the blanks in the outline. Then edit the whole thing to create a coherent (in style and content) complete article.
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Daily Editor Picks
Why?
Get a different style blog every day.
How?
Each day a different author is the editor. They write at least one article for the blog for that day and curate what other items from other blogs get included in that day’s edition.
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Increase the Call to Action Conversion Rate – an Experiment
Why?
More conversions = more results (money.)
How?
Ask for a simple and small help like answering a simple question. Now comes the important part: explicitly thanks them and tell them how much you appreciate their help. Later when they see the CTA, they will be more likely to so.
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Time Your Communication Based on Your Subscriber’s Consumption
Why?
You might already use auto email sequences to communicate with your subscriber. The way it’s being done is preprogrammed. You send the emails at a certain pace, regardless of when and if at all they read them. That is not optimal.
How?
At the end of each email have a call to action asking them to help you with just one click, something like: “Did you find this email message useful or enjoyable? Help me by simply clicking YES or NO.” The click will tell you two things: 1. They finished reading it. 2. If they liked it. You can use both to dynamically trigger the next email and also decide which email to trigger based on their reply.
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