Live Interactive Testimonials
Why?
If successful it will engender a much higher trust.
How?
If you have raving fans and customers that you can trust, ask them if they are willing to receive email communications from your new potential clients. For those who do, put their email address as a caption under their picture in the testimonial, like this: “Want more information from me about XYZ? Feel free to ask me at email@domain.com”.
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Customize Your Testimonials for Each Visitor
Why?
Instead of showing each visitor the same testimonials, make them load dynamically based on the visitor himself.
How?
The more you know about the visitor, the better you can show him the right testimonial. Even if you don’t know much, you can simply ask him what’s his main objection in a pop-up window listing the major ones. He just has to click on the one mostly on his mind. Based on the information you can dynamically load the testimonials in which your customer is telling their story and answering that exact objection the visitor has.
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Convert More Visitors to Buyers With This Double Gift Ploy
Why?
If you are willing to give a discount, try this method for better a conversion rate.
How?
When they visit your store (offline or online) immediately give them a coupon with a particular money value they can spend (you can have a minimum purchase amount set to use this coupon.) Now also inform them that if they buy today, you will give them the same amount again as a present when they pay, effectively doubling their bonus. Now they have what seems like two gifts, but only if they buy now.
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Get a Small Payment Commitment and Convert More Visitors to Buyers With Higher Transaction Values
Why?
It will help you convert more visitors to buyers and have a higher transaction value for such a buyer.
How?
When they enter your shop, ask them if they want to get into a raffle where every day (or week) you randomly select one buyer and refund their entire purchase for that day. They only have to buy a very low-cost raffle ticket (max $1.) You can also decide to donate the revenue from selling the raffle tickets to charity and let them know this.
This little tactic will already convert them from a visitor to a buyer – they already spent money with you. This will now lurk in the back of their mind when browsing at your store: “buying more will get me a bigger jackpot if I win.” If you are giving the proceedings from the raffle tickets sales to charity (and don’t forget to let them know this), they will also feel good about themselves and be more likely to spend more money on themselves.
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How to Make It Easier for a Visitor to Become a Trusting and Willing Buyer
Why?
If you can make them spend money easier why wouldn’t you?!
How?
If the target audience is right for this try the following:
At an early stage of them browsing your website have a popup that asks them for a small contribution to charity (one that is congruent with their values) that you will match one for one. Maybe something like this: “Please help us bring clean water to the children in XYZ. We only ask for one dollar, and we will match that one dollar by contributing one dollar of our own. Your contribution of only one dollar means two dollars spent on clear water for kids. Click here to give the kids $1 so they can have clean water.”
If they donate the one dollar you achieved two things: they already trust you enough to give you money, and they now feel good about themselves, so now they can “sin” a little and award themselves by buying what they want – what you are selling.
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