An Easy Method to Grow Your Opt in Conversion Rate Using a Micro Commitment Technique
Why?
If it’s easy, doesn’t cost more and results in higher conversion rate, wouldn’t you like it?
How?
Use the principle that a small previous act of (public) commitment will lead to a higher action rate when you ask for it later.
When a visitor lands on your page, show him a pop-up window and ask him to click on one of two buttons. Something with a text like: “Do You think that the right information is critical to your success?”, and two buttons “Yes,” and “No” to click. The majority of people would click on the yes button (especially if they are the right audience). The window disappears – it took about five seconds – and they go on consuming the page.
They now acted by clicking and committing to a particular point of view. It’s their “truth” now. The fact that it’s on a public web page (even though nobody else sees it) makes it a kind of public commitment (and they can also assume you know what they “said.”)
At some point (timed, exit intent, etc.) they will see another popup window with your desired call to action phrased in a way that is congruent with their “yes” action before. Something like: “If you need even more of the relevant up to date information on what you just read, to make sure you succeed, enter your email address and we’ll send it to you immediately.”
This will probably convert much better than doing the same without the first commitment action you asked them.
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Random Crowd Sourced Interesting Reads
Why?
To both find stuff you normally wouldn’t and to help search for and receive the best of these interesting reads.
How?
Every reader plays two parts in this system. First, they get random suggestions for interesting reads. Then for every random unrated article they read and rate the also get a one for one credit, and can read an article that was randomly chosen but already highly rated by other readers. Of course, they can rate such an article too – but the more people already read and rated that article, the smaller the credit they get for that. You only get full credit for unrated articles. This way you both help filter the best reads for others and get the best reads from others.
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Use an Experimental Auction Model to Sell Products Online
Why?
It might result in much higher income.
How?
Offer your product with an exceptionally big and attractive bonus in an open auction (everyone sees all the bids.) The starting price is $1, and each increment is also $1. The auction ends when there is only one bidder left. That person gets the product with the special bonus. Everyone else gets it for the amount of their last bid but without the bonus.
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Get Your Store Visitor to Approach You
Why?
It’s hard, awkward and many times doesn’t result in a positive outcome, when you approach a visitor to your store and ask if they need help.
How?
When a visitor comes in, position yourself within his eyesight but too further away to have any comfortable verbal exchange. After a short while, while observing him try and catch their eyes and just – in a “by the way,” familiar and welcoming style – smile and wave at them as if welcoming back an acquaintance, then continue immediately doing what you were and not looking at them. It is very different than anything they usually experience in a store. It breaks the script they have in their mind of how things happen in a store, and if done correctly, will result in many more visitors coming to you and asking for help.
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Hang Pictures Easily Anywhere on the Wall
Why?
Every time you want to hand a picture you have to take into consideration all the other pictures already on the wall. It’s hard to move them because they are hanging in a fixed place on some hook. When you find a place for the new picture, it becomes even more difficult the next one.
How?
Have a layer beneath the wall’s final finished layer that has metal disks spread in a matrix all over the surface of the wall. Each time you want to hang a picture, stick a few strong magnets to the back of the frame and just let the magnets attach to the wall anywhere the underlying metal disks are. You can move the picture quickly any time to any new location without and trace of where it was (like a hook or a nail sticking out), or even rearrange all of the pictures on the wall if you feel like it.
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