Get Free Advice and Sell More
Why?
It will make the bond stronger, and they will give you important insight (and if you sell to them immediately after, you’ll get higher conversion rates.)
How?
The primary technique is to ask for their advice on something. Asking for their advice (and not opinion or information) makes them cross over to your side. They are now your trusted advisor because they have committed to helping you. This can be done in a retail environment, website, email, etc. If they react you will gain insight from them, and you might want to make them a special offer after they reacted – they will be more open to it so your conversions should be higher.
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Use Your Customer’s “Future” Image to Help Him Commit
Why?
If what you are selling has a long run effect on your customer (exercising, financial security, passive income, etc.), it can help if you connect them to their future selves.
How?
In your communication, show them or send them their picture (you can ask it from them for a surprise you’ll be sending them) age processed, software can create their image an X number of years from now. Of course, your message should be congruent with this idea, and help them realize that their future self is the same person they are now, and why it is important that they invest in their future (by paying you.)
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Crowd Sourced Ads
Why?
For the brand, it’s a double win: people creating the ads are also making their bond with that brand stronger, and the ads themselves are content and might even be good enough to use in actual campaigns.
For the ad creators, it’s also a double win: they can show their creativity to the world, and also get paid (money, prizes) if their creations are successful.
How?
A marketplace or platform for people to publish ads they create for their favorite brands. These can be in any form or size, text, image, video, etc. A brand can ask for ads, create competitions, offer prizes, etc., or just pick and choose from ads that people just made without any brand initiation. Brands choose ads to use in their campaigns and can even use all the ads as content.
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Hybrid Personalization System to Maximize Client Relationship
Why?
The more personalized your communication is, the better relationship you will have with your clients, and the more money you will make.
How?
As algorithms become smarter at personalization (using new AI), it becomes much easier to let an expert person make the small tweaks for each customer. The software will show you in an easily understandable way, what it “thinks” about each client and why. You can then add your insights and tweaks so that the system can do its personalization even better. Then the system will learn more about the client, and you’ll tweak it again, for each client. The better the system gets the faster and easier it will be to tweak each iteration. The faster you can tweak, the larger the client base that can be treated like this will be.
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Get More Opt Ins
Why?
Whether you want them to opt-in to your email list, or a continuity program, a higher and more committed opt-in rate is desirable.
How?
Don’t use forced continuity (lots of refunds, complaints, payment processors don’t like it, etc.), or opt out. In both cases, you have one option that is checked. This is not as strong because it is a passive decision by the customer, and he is not making any real commitment to this choice (and he will opt out quite quickly.) Instead, give him two options to choose from. By making him “declare” his choice, he will have a higher degree of commitment. To further enhance this, also show him what he’ll lose by making the wrong choice, for instance: “Yes I need continuous help and today I will get the monthly membership for 30% less” and “No I never need any help, and I don’t mind losing the special 30% discount price and paying 50% more when I do need it and want to join.”
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