Let Your Smartphone Help You Be More Positive
Why?
Using positive words helps your brain develop, while negative words increase your stress hormone (according to some research.)
How?
An app running on your smartphone that listens to you and analyzes the words you use. When your use of negative words goes above a certain threshold you set, the app will alert you.
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Online Weekly Marketing Lecture by Experts
Why?
- For viewers it is instead of buying a whole expensive marketing product from just one expert, they get a constant stream of information, strategies, tactics, techniques, and insights from many experts. All for a much lower price.
- For the expert, it’s a promotional platform to build their audience and sell their products.
How?
Have a weekly online live lecture for members. Membership should be a low fee to have as many members as possible. Additional revenues from a commission from lecturers sales. Members can access replays and synopsized replays with just the main points (and the pitch.) This is less about the person and more about the actual help they provide each week.
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A Possible Solution to the Ad Clutter Problem While Increasing Ad Effectiveness at the Same Time
Why?
Many users seem to be fed up with the large amount of ads they get on many online publication sites (news, blogs, etc.)
A new way is needed that is better for everybody, the publisher, the advertiser, and the reader.
How?
Do not display any ads on the page anywhere. Only show one ad at a certain point, based on time, intent, behavior, etc. This will get rid of the clutter of ads, will be much more targeted (behavior, etc.) and will be more effective because to continue the reader has to interact with the ad (if only to dismiss it.) This can be repeated based again on behavior with a new ad and so on.
Fewer ads, higher price per ad impression, higher conversions (because of the precise targeting and required interaction.)
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The Inner Circle for Marketing Experiments and Results
Why?
To get ideas on what is working and what’s not.
How?
Private members only club. You can buy a membership for full price, or get a growing (depending on your contributions – the number, quality and popularity of experiments you publish) discount if you publish your tests and results. Published experiments can be anonymized, but the club operator checks all tests for validity.
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A PDF Reader App for Marketers
Why?
You as a marketer would like to know more about the consumption of your product.
How?
A PDF reader app that the client gets for free with the PDF file you send them or they download. They can, of course, open the PDF file in any other app, but you incentive them to use your app by promising them real time up to date data, surprises, etc. The app has two primary functions:
1. Report to you their consumption of the PDF file (how often, how far they read etc.)
2. A real time communication device that adapts to how they interact with the PDF document (where they currently are, what have they already read, etc.)
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