You are in the market for a particular product. You go and check it in the store, but you never know what is it you don’t know and should.
An augmented reality app that recognizes the product (type, model, etc.) and overlays all the relevant things you should know on the screen.
More choice is attractive to customers, but at the same time reduces their conversion rate – more people see, but fewer people buy.
If you have an e-commerce business, show to each visitor only a limited choice of products (based on their previous behavior, demographics, etc.) Allow them to search or ask for more options, but only show them a limited list of products on the page (preferably no more than 6.)
When copies are super abundant, they become worthless. Instead, stuff that can’t be copied becomes scarce and valuable. ~ Kevin Kelly
If you are selling information products, you might want to consider only shipping physically printed products. They are harder to copy, have a greater perceived value, and what’s even better is that, at the same time it makes you unique in today’s all-digital world.