This X Is Like Having Y and Z With a Dash of A
How?
In many areas (wine, cigars, special food, etc.) it is tough to convey what something is really like.
How?
Have a place where people can tell their experience with something new by liking it to a mix of 2 or more other – similar but better known – instances of the same subject. This way when you read about the new product you can have a better idea what it is like even before you buy it and experience it yourself.
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Get Them to Consume or Use the Product They Bought So They Get Results and Come Back for More
Why?
One of the biggest problems in selling a product – especially one that needs some commitment like physical training or adult education – is getting them to use the product they bought. If they don’t, it decreases the chance of a repeat purchase in the future.
How?
When they buy the product (online or offline), ask them four questions. The first is to elicit a commitment to use the product – you need them to say yes. It might go like this: “Will you start doing the first exercise immediately when you get the product delivered?” The next three questions are to force them now to make and commit to a future plan. These might be something similar to these: “Where at home will you exercise with this product? At what time will you exercise daily? What will you wear?” These will make them make a plan now, and commit to doing it in the future (when they receive the product), and increase the chances they’ll do it.
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We Will Tell You What Is the Best Headline for Your Product and Audience
Why?
You want to know which headline template – from the many that are known to work – will work for your product and target audience.
How?
A service that tests a lot of the best headline templates for your product and audience. You provide information about the product and accurate definition (demographic and psychographic) of your target audience, and the service will test the best headline templates to find the best of the best for you – in a short time.
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Name Your Price Experiment for Retailers
Why?
- Find out what price is right (at least how your customers see it.)
- Grab attention.
How?
Advertise that for today (or this week) this product can be bought by what the customer thinks is the fair price. The product should not have an MSRP printed on it (like a book), and an important part is, that they read (and maybe sign) explanation for why you are doing it. Most important, is including what is involved in pricing a single product in the shop (explaining the cogs, how long they stay on the shelf on average and how much that costs, shipping to the store, cost of money “sitting in it”. Basically, show them the real cost for the store of offering them the product.) Then they can buy it for what they think is fair.
An analysis should follow this experiment to find out if there are interesting patterns of behavior.
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The Beta Club for Cutting Edge Buyers
Why?
Companies need early adopters and raving fans to beta test their products and services. These buyers like to be on the cutting edge.
How?
Have an insiders club where buyers apply to join. They should show some proof that they are true cutting edge buyers in areas of interest to them. In return, when they are accepted they’ll get access to cutting edge new products and services first, well ahead of the market. They’ll also have an opportunity (and responsibility if they want to stay members) to help shape these products’ final version. Everything they buy has a money back guarantee, so no risk for them. Companies pay to access these club members.
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