“Comming Soon” Launch Campaign
Why?
Grab attention and stand out.
How?
- Online ads leading to a page with content that changes with each step of a mystery or riddle.
- Offline ads that do not give the whole link but do give clues how to solve or find out the missing characters of the link.
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Are You A Lateral Thinker? Try Puzzles!
Why?
Test yourself. Are you a lateral thinker?
How?
Have an app and a site where on one side people contribute puzzles and on the other side people try and solve them. Puzzle contributions are screened and published by editors who decide if they feet the lateral thinking criteria.
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