What Price Do You Think I Am Asking for This?
Why?
- You might get a higher price than what you would have asked.
- You can dynamically give a price that is close to their estimate (either lower or higher.)
How?
In your sales pitch, lead them to the following question: “Now that you know so much about the product, what do you think is the price I am selling this for?” Don’t ask what they think you should sell it for, but what do they think you are selling it for. Most likely they will give a good guess, and by doing so publicly commit to it. If you know give them a price that is close (either higher or lower), they will be more likely to accept it as a fair price. This can be done face to face, on the phone, or on a web page.
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An Experiment in Marketing Conversion by Getting the Buyer Go Back in the Future
Why?
As a marketer trying to sell something, making people think ahead and then back gives them a new perspective that can help you both.
How?
While visiting you website, at some point after they had time and already consumed at least the main points you want to convey about what you are selling, they are already dealing with a decision – to do what you ask them or not, to buy or not – you can ask the following question: “many years from now, when you look back, what would you regret more, saying yes now or saying no?” Measure the conversion rate when using this question and compare to the conversion rate when not using it.
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Immediate Answers by Expert Peers
Why?
Get the most up to date knowledge and insight of your peers in real time – now.
How?
Peer to peer experts network. You are an expert at something and so is each one of the members of the network. Anytime you need an answer or some information; you can ask the network and members who are able at that time will immediately give you their best answers. If too many answers are sent, editors (also part of the network) will filter them and distil them to a useable list of pieces of information, ideas, advice, etc. You can use the network only if you also have an expertise and contribute to it by answering others’ questions.
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Know Their Exact Intent When They Visit Your Web Page
Why?
To better match what you are “selling” with what they are “buying.”
How?
If they stay on the page for a while (enough to indicate some interest), have a question pop up asking them what their intent is. For instance: “Hi. Let me help you find what you want quickly and easily. Please click on the one most relevant to you: 1. I want to buy this now. 2. I am not planning on buying right now but am looking for more information. 3. Other _________.”
Use the input to tailor your immediate response to fulfill their desire (and yours), and collect all answers for later analysis.
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Help With How to Introspect Your Emotions
Why?
The two key questions of introspection are:
What do I feel?
Why do I feel it?
~ Ayn Rand
How?
When you feel a strong (probably disturbing) emotion, open the app on your smartphone and answer these two questions presented to you. The app will store the time and your answers so you can always look back to learn more about yourself.
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