If people know they need to judge something they compare it to past knowledge and experience instead of simply experiencing it.
Instead of inviting people to participate in a focus group, make them believe they are just lucky enough to try the product first. Then watch their reactions to the product, how they use it or consume it.
You read an article about someone, and you don’t know if it’s true or even if they asked for a reaction from the people or companies mentioned in the article. Or maybe you are one of the people mentioned there, and you want to give another point of view.
A service that does the following:
1. Using web browser extension or plugin, any visitor can immediately see any reaction made by anyone mentioned in that article.
2. These are either gathered online by the service (from Twitter, Facebook, etc.), or the persons themselves – after being verified – have written them directly into the system. Only people mentioned and verified can react.
3. Every new reaction is also automatically distributed by the service to its own channels on the web, Twitter, Facebook, etc., and also other outlets.
If a pattern could be found that is typical to visitors who convert, it can be useful.
A study to measure the timing of visitor actions to find useful patterns.