The Book That Changed Their Lives
Why?
Get to know the most influential book of the rich and famous.
How?
A website where public figures tell about the book that most influenced them.
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A Controversial Marketing Tactic for Selling to the Affluent by Using Both Exclusivity and Free at the Same Time
Why?
- It has an appeal to the affluent market. Firstly the exclusivity, and secondly by gifting, they can show others that they are affluent.
- It shines a certain light on the brand selling it this way.
- It’s a controversial marketing ploy. Firstly because it’s only available to the affluent, which will offend many who think equality is fair. Secondly because of the contrast of high price and free within the same product.
- It makes the buyer into a distribution channel.
How?
Sell the actual product for a high price for the product category. Give the buyer two things: a guarantee it will never be sold for a lower price; “lower quality” copies to give out freely.
For instance, a book could be priced at $100 or more, and the buyer will get either a certain number of softcover copies of the book, or an ebook (better to make these personalized with his name), that he can give away to anyone for free.
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A Day in the Life Of …
Why?
Aren’t you interested in what famous, rich and successful people’s typical day looks like?
How?
Have a video series where each episode is dedicated to such a person, and show their days.
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Why Are They the Best – Get Their Best Advice So You Can Be Too
Why?
There is a lot of information available. How can you find the pearls of wisdom in the huge stack of hay?
How?
Get famous, rich, successful people to give their practical advice on many different subjects. Ask them to tell what they did that made them a success, in each area they think they have an advice to give or a story to tell that others can find useful. Then publish a series of books, one on each subject matter, and each one containing the practical advice of many of these successful people.
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The Status Game: Where Do You Stand?
Why?
To find out and validate what your status really is.
How?
Choose from a status scale (poor to rich, illiterate to polyhistor, pleb to king etc.), where you place yourself on it, and invite your friends to anonymously affirm your place in the hierarchy or place you somewhere else on the scale.
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