Why not make the process more personalized and deliver a better message to each type of audience.
Instead of having one video sales letter playing for everyone visiting the web page, have forking points that help qualify the type of visitor watching. Split the video into smaller segments with an option at each section of how to continue. The option is referred to at the end of each video segment, and the viewer needs to click on his choice to continue. For instance, if you break the video into three parts, and each forking point has two options, you need to have one video for the first segment, two more videos for the second segments that depend on the viewer’s choice, and four videos for the third segments, again depending on their choices. This is the maximum number of videos in such a situation, but there can be less if, for instance, the points discussed in some of the third segment versions are the same for many of the viewers regardless of their choice.
Because if you know what’s their number one worry is you can target them with the right hook to grab their attention.
If you already know your target market (your audience) then create an ad that calls them out and asks them to help: “are you planning to open a new coffee shop? Answer this one simple question and we’ll help you – free”.
The ad goes to a landing page where you ask one question and has an input box for them to write in: “As a new entrepreneur planning opening a new coffee shop, what is the one big question you have? What is it that most worries you, that if you find the answer to would help you the most? Please answer in detail. We collect your and others’ answers and will send you a free report on how to solve your problem.”
Gather all the answers and write a report on the one question that worries the majority of them. Send it to all specifying that this is what worries most.
Then use retargeting to call out again all of the participants (pixel them on the landing page).
From now on advertise based on this question to all future people in the target market.
You are thinking about starting a new business, or you want to try an ad campaign to a new segment or market. There are multiple ad platforms with multiple paradigms of how to define you ads’ target market. How can you find out if the target market is large enough, and if you can reach it easily and on what platform (Facebook, Google, Instagram etc.)?
An agency specializing in immediate online one on one target market analysis. An expert will help you – in real time – find answers to all these questions.