The Delicatessen Book Shop
Why?
Get both high-quality food and books at the same place from the same trusted shop helpers.
How?
A gourmet shop of both food and books.
Icons made by Freepik
Store Alert on Specific Items
Why?
You would like to buy a currently unavailable item from the store.
How?
Get an alert when it’s in stock or going to be in store. Just send a message to the store’s special number or email address, and you will get notified.
Icons made by Freepik
Search the Mall Based on Specific Item
Why?
It’s easy to find all the shops in the category that might stock the item you are looking for. But then you have to visit every store only to find out many don’t have the item you are looking for in stock at the moment.
How?
Have an item based search app or website that allows you to browse at a much more granular level like “10 years old swim trunk.” It will show you all the items currently in stock, which shop you can get it and at what price.
Icons made by Freepik
Silent VIP Membership
Why?
You would like your VIP treatment the way you like it when going shopping.
How?
A system that senses when a VIP card carrying member enters your store. Immediately a rep is alerted not only to this fact, but they also see their picture, their past purchases, and most importantly, their treatment preferences (approach and “tail” them, stay away until they call for you but be alert, etc.) gleaned from speaking to them and observing them in the past.
Icons made by Freepik
Get a Small Payment Commitment and Convert More Visitors to Buyers With Higher Transaction Values
Why?
It will help you convert more visitors to buyers and have a higher transaction value for such a buyer.
How?
When they enter your shop, ask them if they want to get into a raffle where every day (or week) you randomly select one buyer and refund their entire purchase for that day. They only have to buy a very low-cost raffle ticket (max $1.) You can also decide to donate the revenue from selling the raffle tickets to charity and let them know this.
This little tactic will already convert them from a visitor to a buyer – they already spent money with you. This will now lurk in the back of their mind when browsing at your store: “buying more will get me a bigger jackpot if I win.” If you are giving the proceedings from the raffle tickets sales to charity (and don’t forget to let them know this), they will also feel good about themselves and be more likely to spend more money on themselves.
Icons made by Freepik