Each one of us has a preferred way of organizing things. When we go to an e-commerce (or brick and mortar) store, many times it’s arranged in a way that is not comfortable or intuitive for us.
Have a dynamically changing structure to the way the e-commerce store is presented to the visitor. Use both tracking data and direct input from the visitors to tailor the presentation and structure of products in the store.
Sometimes it’s useful to see information in an individual structure and way, regardless of the design.
A viewer that renders any web page in a standard view you choose for them all. For instance, the menus will work the same and be in the same place regardless of the design of a given web page. This will let you concentrate on the important thing: the data.