Only Sites Dedicated To…
Why?
Many times the information you are looking for is best garnered from sites dedicated to that particular subject and not by searching and getting it from many general places.
How?
A meta-website that lists and allows you to search only sources dedicated to a particular and very specific subject.
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Only Themed Pictures
Why?
For those obsessed with one visual theme.
How?
A picture sharing website or collection of websites, where users can browse and upload their pictures in various themes (only windows, only phone booths, only glasses, etc.)
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A Slight Shift in Paradigm for Email Marketing
Why?
One of the email’s advantages over other communication channels is that it’s a push medium. You send your message, and it gets in front of them. This is a good thing, but it might also be a disadvantage, especially if your email messages are long because they see it, think to themselves “later,” or even worse “delete.”
How?
What if your email messages would become more pull than push. They’ll have only a subject line (the headline), and the body will just be a link. You gain two advantages: 1. They get used to this format from you, so there’s a higher probability they’ll take a look and not think “TLDR.” 2. When they do read it, it’s on your webpage where you can do a lot more than in their email client (precise tracking, pop-ups, etc.)
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Define Terms for Kids
Why?
When you type “define moratorium” in google most of the time you get a pretty good explanation back. These are mostly hard to understand for kids.
How?
It would be good to have a kids version of these. Maybe in the format of “define moratorium for kids”. Google can do it, but it could also be probably done by a dedicated site that is optimized for this template of a keyword query.
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Get Updated on Specific Issues That Matter to You Regarding Important Events
Why?
There may be an event happening or going to happen that will have many repercussions in many areas of which one or more are important for you. For example, you might be an EU member country citizen living and working in the UK, and Brexit might change the way you can stay in the UK. It would be good if you get the right information – and only the right information – for you about this subject.
How?
Have an online center, where such events are covered but not generally. Instead only cover subjects that are each separately relevant to large groups of people. This way the person interested will get all the good information about what is interesting to him without having to go through a lot of information to find what he’s looking for. Have him subscribe to the event’s subject(s) that interest him and he’ll get a periodic email with all the new information and analysis that are of interest to him.
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