Turn by Turn Navigation With No Visual Map
Why?
Today’s navigation solutions- even though they give you turn by turn audio instructions – still require that you take a look at the map because the instructions are too general and many time can be understood in more than one way.
How?
Use user generated audio instructions as an additional aid to the standard ones. These will be very specific to the particular place (for instance: “take the later right turn from the two you’ll see”) as opposed to the standard one (like “turn right.”)
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Stealth Focus Groups
Why?
If people know they need to judge something they compare it to past knowledge and experience instead of simply experiencing it.
How?
Instead of inviting people to participate in a focus group, make them believe they are just lucky enough to try the product first. Then watch their reactions to the product, how they use it or consume it.
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Army of Users to “Clean” “Yellow” Web Pages
Why?
Many web pages exist that are today’s equivalent of “yellow” newspapers. They are not very particular about what they publish as long as they get the clicks.
How?
These websites rely on user behavior, so let’s make them change by obscuring their metrics. Create an army of participating users that “behave” in counter-intuitive ways to confuse these websites. By commenting and liking and visiting all kinds of pages on these sites, if done in sufficient numbers, will obscure the accurate view of user behavior from the publisher. These should be centrally coordinated and seem totally random.
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Show in Real Time What We Know Abot the Visitor So They Can Help – an Experiment
Why?
There is currently a cat and mouse game going on between visitors and marketers. Marketers try to gather as much information and insight about each visitor to their website, visitors don’t like it, and try to obscure the information, even though it can be very beneficial to them (if handled correctly.) Maybe this will help.
How?
When they visit our web page, show them what is known about them in a popup window, and in a way they can, with simple clicks, correct the wrong information. This will demonstrate that the marketers are transparent about what they do, explain to the visitor why it’s important they work together for mutual benefits and give the marketers more accurate information.
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Show the User What You Know and Get His Help
Why?
You want to know your user’s profile: his preferences and behavior based attributes. The two conventional approaches today are to either ask him or make guesses based on his behavior. Both have flaws.
How?
Combine the two and iterate. If you already have some concrete ideas about the user, based on his behavior, show him what you think he is interested in, then ask him to help by telling you where you are wrong, inaccurate, missing facts, etc.
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