You know you’ed like to show us how you cook, don’t you?! And everybody likes watching how others do what they do in their field of interest.
Let people post links to videos showing how they cook a dish. Make it searchable and curate daily. Allow viewers to rate, comment, etc.
Even though you always get a sheet with instructions, a video would be even better.
Have a website where either the manufacturers or anyone else (maybe a local guy vying for this kind of work) shows you in videos how to build the different types of furniture from major retailers.
Build a video persona of someone who has an air of mystery. He smokes a pipe, talks in riddles, seems wise and at the same time whimsical.
He will do a video (series) about a brand. He’ll start with a puzzle. The first to solve it gets a prize (provided by the brand.) After a while (1 day, a week, etc.) he’ll do another appearance where he’ll try and help (again with a riddle), and so on until someone finds out who the brand is.
The first to find out gets a big prize. Anyone who tried participated in a raffle for other prizes. Anyone who shared commented, etc. also enters a raffle for more prizes. The more you participate, the more chance you have to win something.
Then he’ll do another series for a different brand, and so on.
Have a weekly online live lecture for members. Membership should be a low fee to have as many members as possible. Additional revenues from a commission from lecturers sales. Members can access replays and synopsized replays with just the main points (and the pitch.) This is less about the person and more about the actual help they provide each week.
Aren’t you interested in what famous, rich and successful people’s typical day looks like?
Have a video series where each episode is dedicated to such a person, and show their days.