Context Sensitive Floating Ad
Why?
To better target ad messages to what the visitor is seeing or reading.
How?
Have an ad that floats and stays with the visitor as he is scrolling the web page. This floating ad changes based on the text the visitor is currently reading or the graphic or video he is watching. This way each ad and call to action can be very particular to the state of mind of the visitor at any given time.
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Scavenger Hunt Inside a Store
Why?
To engage the visitor and on the way offer him opportunities to buy, and make sure they have fun and leave with good memories. The last impression before they leave is the most important, so this will help them remember you fondly.
How?
When he enters the store, give him a small card with a good headline selling the first step, something like “You already have a surprise waiting for you. Just find our blue shelf.” There he’ll find the next step, maybe “The surprise is in our best selling book. You have two tries to find it. It’s on this shelf.” Inside the book there is a coupon and further teaser instructions (like: “If you want more on this subject, we have another surprise, go to our games section and look for the clue.”) Don’t only use coupons and discounts, do a raffle, give them a chance to pre-order something, just give them a small gift etc. also tell them they can ask for help from your staff.
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Learn the Rules of Successful People
Why?
There is much insight in what successful people think made them a success.
How?
Publish periodically an article of the rules of a successful person. The article is also an interview that you conduct with them, where you get all the insights and tips regarding these rules, that they think are their secret for success, and how to implement them.
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Health Pseudo-Science Watchdog
Why?
Daily you see many posts online about health that are published without real scientific information behind them, or based on cherry-picked facts. These are misleading at best, and dangerous at worst.
How?
Have a watchdog organization that scans the internet for these posts, and especially those that catch on. When one is found the team should initiate an online campaign showing the real facts behind it and shaming the publishers to take these down and (maybe) prevent them from doing it in the future.
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The Cooks Community – It’s All About the Cook
Why?
Most cooking websites and apps center around the recipes. This one is different.
How?
Have a cooking community website that is organized around the user and not a particular recipe. When you look up a recipe, first you check the recipe publisher’s member profiles, and then their recipes. You can follow them to get updates, communicate with them, rate them and their recipes, etc. As a user, you can also publish your original recipes or your version of any recipe you think is THE recipe for that dish.
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