Should I Eat That?
Why?
Help you keep you diet.
How?
An app. Take a picture of what you want to eat and the app will recognize it and tell you if you can eat it.
Icons made by Freepik
The Next Step in Testimonials
Why?
You know they are a useful in influencing your audience. Why not take it a step further?!
How?
Instead of just using a short quote from a happy customer, build a whole subsite for your best ones. In their own blog (running under your domain), they can have a place where they can tell their own story and how it connects to your product and their success and happiness – help them express themselves. Give them this platform and help them create the content. Interview them (preferably on video) and use the materials to create blog posts, audio file and video clips that will show both you (and your brand) and them in a good light.
Icons made by Freepik
Build Cult Following for a Brand – an Experiment
Why?
The perfect target audience is:
1. Irrationally passionate;
2. Plenty in number;
3. Easily reached.
How?
Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc.
Icons made by Freepik
A Little Technique to Avoid Reader Fatigue
Why?
You published an article, and now you promote it on multiple platforms (email, Facebook, LinkedIn, Twitter, etc.) It might take many touches with your reader to get them to read it, but you might be overdoing it at the same time.
How?
Make sure you use a different image with each communication/ touch point. If you don’t, you run the risk of the reader thinking they already read your article, just because they saw the same image so many times. This is especially true if you publish frequently.
Icons made by Freepik
Webinars Guide and Schedule
Why?
There are so many webinars happening in so many areas of interest.
How?
Instead of hearing about this or that webinar from those who hold them and invite you, have a central website where you have a “TV Guide” of webinars. Find by Interest, broadcast time, rating, etc.
Icons made by Freepik