How to Make It Easier for a Visitor to Become a Trusting and Willing Buyer
Why?
If you can make them spend money easier why wouldn’t you?!
How?
If the target audience is right for this try the following:
At an early stage of them browsing your website have a popup that asks them for a small contribution to charity (one that is congruent with their values) that you will match one for one. Maybe something like this: “Please help us bring clean water to the children in XYZ. We only ask for one dollar, and we will match that one dollar by contributing one dollar of our own. Your contribution of only one dollar means two dollars spent on clear water for kids. Click here to give the kids $1 so they can have clean water.”
If they donate the one dollar you achieved two things: they already trust you enough to give you money, and they now feel good about themselves, so now they can “sin” a little and award themselves by buying what they want – what you are selling.
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All the Major (and Some Minor) Time Management Systems Analyzed and Compared
Why?
If you could see in one place all the attributes of all the major time management systems, it would be easier to find the right one for you.
How?
Build a massive online “table” of sorts, categorizing and analyzing all facets of time management and how each system is faring in them.
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What Is the View From Where I Am – Anonymous Confessions of Business Leaders
Why?
It’s interesting to see things through the eyes of great business leaders.
How?
Do deep interviews with business leaders. Keep their anonymity and even obscure particular facts as needed to keep them anonymous. This will make it easier for them to speak more freely. What we are after is their true view of the world, what it means to be in their position, how did they get there, etc. the good, bad and ugly – all anonymously.
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Booklet Series on Specific Subject Matters and Their Applications
Why?
Firstly, many subjects have multiple components that can be used by themselves or in combination with some or all of the others. Second, many of these topics can be practical but are presented as theoretical principles with little or no concrete examples or guidance on how to use them. For example, the work by Robert Cialdini on influence can be utilized as a practical toolset in many fields, but the book – although giving multiple research case studies – has no practical use examples.
How?
Create a series of booklets on each component of the subject matter. Each booklet should cover the theory, so the reader understands the why and the how, and then go on with a long list of examples in many areas it can be used general guidelines should also be given if possible. Some of these practical examples use only the booklet’s component, and some use it with more elements from other booklets in the series.
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An Easy Method to Grow Your Opt in Conversion Rate Using a Micro Commitment Technique
Why?
If it’s easy, doesn’t cost more and results in higher conversion rate, wouldn’t you like it?
How?
Use the principle that a small previous act of (public) commitment will lead to a higher action rate when you ask for it later.
When a visitor lands on your page, show him a pop-up window and ask him to click on one of two buttons. Something with a text like: “Do You think that the right information is critical to your success?”, and two buttons “Yes,” and “No” to click. The majority of people would click on the yes button (especially if they are the right audience). The window disappears – it took about five seconds – and they go on consuming the page.
They now acted by clicking and committing to a particular point of view. It’s their “truth” now. The fact that it’s on a public web page (even though nobody else sees it) makes it a kind of public commitment (and they can also assume you know what they “said.”)
At some point (timed, exit intent, etc.) they will see another popup window with your desired call to action phrased in a way that is congruent with their “yes” action before. Something like: “If you need even more of the relevant up to date information on what you just read, to make sure you succeed, enter your email address and we’ll send it to you immediately.”
This will probably convert much better than doing the same without the first commitment action you asked them.
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