Socially Interactive Landing Page
Why?
When there are enough concurrent visitors to your landing page, it might be worth your while to start interacting with them.
How?
A software service that lets you – by adding one line of code to your landing page – open a joint chat. This chat will automatically open for all visitors currently on that page, and they can all see how many are on that page now. Each one has a temporary username that identifies him, and you have a special one that all can see is the moderator – just like in a webinar. All of you can now chat. You can take control over the conversation, ask if anyone needs help, guide them through the page, etc. One more thing you can do is ask the visitors if they want you to go through the page with them and basically give a webinar. To do that, the ones who want that need to click a button that will allow you to control what they see on the page. Their page position will mirror yours, so when you scroll up and down, click on a video, etc., the same will happen in their browser (as long as they stay on the page or don’t disconnect from this “webinar” mode.) You can also highlight and draw on specific parts of the page, and they will see it.
Icons made by Freepik
One Time Phone Numbers
Why?
You don’t want some people to disturb you regularly. If you are doing this right, then people around you know that and know you might not pick up if they call without an appointment. But what if it’s an emergency?
How?
Have one time numbers you can give out to people. Each gets a number they can call in a case of emergency. After you pick up (you can identify these numbers by their unique area code) and finish the call, that number no longer works. If that person needs a new one, they can ask for it.
Icons made by Freepik
Pre-Page Selling
Why?
You want them to start selling themselves on your product even before you show them the sales page.
How?
Have a scrambled (maybe every character is upside down) web page (sales page) and a pop-up overlay asking them for the “password” to unscramble it. You give them a (big) hint to what the password is. The password itself should be short and easy and should, of course, sell you. A pop up could say:
– “We give you a scientific and easy guide to being thinner. To get the information, please answer the following question.”
– Hint: “Our weight-lose guide is?”
– Answer: either “scientific” or “easy.”
Icons made by Freepik
Virtual Interactive Conference System
Why?
Get more people to attend. For attendees it’s cheaper and easier (no traveling), for you it’s also cheaper and can accommodate much more people in one conference, generating more income.
How?
Arrange to have a small real conference for a limited number of people who will attend it physically. These can be people who are willing to pay more to be there, your close customers. You can have a competition for seats, etc. you need to fill in the room because the presence of people will help the lecturers give a better talk, and the studio audience’s reactions (applause, questions, etc.) makes for a more dynamic experience. The majority of attendance will be through web broadcast and online communication channels (chat, online audio, and video calls.) You can also arrange for conference rooms in major cities where many people register for the conference. Such a room will have all the necessary equipment for the broadcast (a good internet connection, a large TV or projection screen, and a webcam to send a feed of the room back to you), and attendees can go there and have a better experience (and also network.)
Icons made by Freepik
One Time Mastermind for Top Achievers
Why?
What better way to get the best than from the best?
How?
Create a one time a year mastermind meeting for top achievers in a specific area (sales, marketing, management, HR, etc.) Each meeting is unique and all participants have to abide by these rules. Everyone:
1. Needs to apply (and reapply each time) and provide proof they are currently (last 12 months) at the top of their game.
2. Prepare a 10 to 20 minutes talk about the best ideas, tactics, techniques, etc. that made the greatest difference for them in the past 12 months.
3. Send their slide deck and other materials in advance, so that the program can be planned for the best results.
4. Pay the fee for attending.
Icons made by Freepik