Retail Visitor Detection Technology
Why?
Automatically identify visitors to your store and get insight as to how to deal with them.
How?
Use a video camera, face detection, and online automated and intelligent search. The system monitors the entrance to the store, detects each visitor’s face, does a fast online search based on the picture of their face, gathers the data and analyzes it. Based on that the system will alert the floor staff when particular types of visitors are detected, like someone that might be dangerous, or someone that fits the stores “perfect customer” profile, etc.
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Web Alert for Email Waiting
Why?
You sent an email to your subscriber (as part of an automated sequence), and he still didn’t open it. Get him to open it next time he’s active online.
How?
Show him a reminder with a teaser about what’s in the email you sent him. Either use a dynamic retargeting ad on the web or even a dynamic pop-up on your site.
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The Circle of Good Buying Decisions
Why?
Help them see it clearer and have more conversions.
How?
At the beginning of the sales page, after the headline, show them a circle depicting the steps they need to take for them to make the best buying decision. The steps are the different sections of your sales page (like, features, benefits, testimonials, etc.), and you can link these parts to their corresponding page sections. This will make you seem more open and honest, can educate the buyer, will condition him to buy, and is in itself a pattern interrupt.
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You Should Surprise Us at Our Retail Store
Why?
A campaign that can have multiple advertising angles: advertising the campaign, the participants, and the results.
How?
Ask customers to bring a surprise to the store relating to an individual product or product category. It should be pleasant and surprising. Each surprise is photographed, videoed and published, and each participant gets a reward for participating. One will also get a big prize – the best surprise.
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Surprise Banner at Retail Store
Why?
Stand out, surprise and delight your customers.
How?
Have mechanism that is surprising to customers that do certain things, like picking up the right product of the shelf. A surprise might be a paper pop up cube places under the product and offering a gift or discount, a banner that unfolds from the top of the shelf when a customer removes a particular product, etc.
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