Category Archives for Marketing

What the Locals Buy

Why?

You are visiting a new place and would like to know what the locals buy at the grocery shop or restaurant.

How?

Have the local shop, restaurant, etc. publish a list of items the locals like to buy. This will attract tourists to the local establishment that provide this and help tourists experience the real local feeling.

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November 4, 2016

More Money for Street Performers

Why?

Help people give you more money for your performance.

How?

Instead of using a hat or a box, use a device that shows how much money was already deposited.

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November 4, 2016

Make Them Step Back for Better Conversions

Why?

Some evidence exists showing that physically taking a step back from a product, makes the buyer less likely to delay their purchase.

How?

Use something – an interesting photo or graphics – on your sales page that is best viewed from a larger distance, and tell the reader to do exactly that – take a step back to see it better.

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November 4, 2016

Return Tomorrow for a Bettel Deal

Why?

It might boost conversions in two ways: 1. Make people convert now because they don’t want to chance it. 2. If they come back, they might be more easily converted.

How?

Tell them that they can buy the product today, or return tomorrow and get it cheaper (or get a bonus), but there is a risk. You only offer a limited number of copied, and if it runs out today, then anyone who waited for the next day will mot be able to buy it at all.

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November 3, 2016

Show the Numbers to the Readers

Why?

It will change the dynamics and might help.

How?

Publish all numbers that are relevant to the publisher for each post. The page views, income from advertising, etc. This might change the dynamics of how posts perform in an exciting and unexpected ways.

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November 3, 2016
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