Category Archives for Marketing

Youth Day/Week at Retail Stores

Why?

For the tweens and teens, it’s an opportunity to see how working works and show they can do more. For retailers, it’s a chance for publicity and showing potential future workers it can be a good career.

How?

Have the young adults apply for different jobs at the stores. Interview them and pick the ones that fit. Then train them little by little (could be a whole semester’s course), then have a day or a week when they operate the store (with not so visible supervision.)

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September 5, 2016

Map of Influential Bloggers’ Presence Online

Why?

To see visually where these bloggers are publishing their writings and get a birds eye view of their network of influence.

How?

Write a crawler that would scan the internet and map who publishes where. Using this constantly expanding database you could see a map of influence for a specific influencer: where is his main point of influence and what other publications is he using to enhance his footprint and influence.

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September 5, 2016

Easy Net Promoter Score for Any Site

Why?

NPS is important to measure but not easy to implement.

How?

Add one line of code to you website (or a plugin for a CMS like WordPress) and get all the functionality. You can set multiple types of triggers (exit intent, timed, click a certain link etc.) to activate the button. Visitors can also just click the button. Set up is easy and you just have to click a few options to make it work on a domain and/or URL level.

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September 3, 2016

Flash Sale Inside Brick and Mortar Stores

Why?

Bring old and new customers in, and provide a fun, social and useful experience.

How?

Have a separate room dedicated to the sale. Only allow a set number of people to go inside at a time. Next person can go in when another one comes out. People have to register in advance. People go inside in registration order. Each person has a time limit on the stay inside. They get a wristband that will beep when time is up. Payment for the goods happens inside.

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September 1, 2016

I Want to Know How Long…

Why?

When I’m waiting in a restaurant or at the car repair shop, I would like to get updates that show on my phone, on how long will it be until the first course arrives, or I’ll get my car back.

How?

Send me alerts with new information as it becomes available.

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September 1, 2016