Change Content Based on Time of Day

Why?

You might find that people looking for information (educational content) and people who come to buy, do it at different times of the day.

How?

Have your content management software change the featured content and also the specific content shown for specific URLs, based on the probable intent of the visitor. For instance, if you have an article on how to be an early riser, you should have two versions of it (but with only one URL). One version – the one for information seekers – is more educational and tries to win the trust and appreciation of the reader and has a “join our email” list call to action, while the other one is more sales oriented with a different – “buy now” – call to action.

 

Personalized E-commerce Store Structure

Why?

Each one of us has a preferred way of organizing things. When we go to an e-commerce (or brick and mortar) store, many times it’s arranged in a way that is not comfortable or intuitive for us.

How?

Have a dynamically changing structure to the way the e-commerce store is presented to the visitor. Use both tracking data and direct input from the visitors to tailor the presentation and structure of products in the store.

 

Create Strange New Worlds

Why?

Use the real world to imagine a different one.

How?

An augmented reality app that allows you to apply real-time filters to the camera video stream and create a strange looking world from the real world around you. You can change the colors, contrast, shapes, by moving sliders on screen. When you are satisfied, you can take snapshots or record a video of your strange new world and share it online.

 

A Different View on in-Store Customer Service

Why?

Customers don’t want to be bothered, and unless you have the right sales people doing it the right way, you are better off not bothering them until the right time.

How?

Have “get help” button at many places in your store. The shopper should not walk more than a couple of steps to get to such a button. At the same time have no sales people visible at all. When the client presses such a button, a sales person should know where it was pressed and be there in a couple of minutes.

 

What Would the Future Be Like?

Why?

See if and how well you can predict the future.

How?

A website where people can write their view on how the future will be and in what time frame. It’s like a public reversed time capsule. Each user will get an alert from time to time (they can decide the frequency, but maximum once a year) to check their prediction and add to it their new thoughts. Others can comment on their prediction and discuss it, and anyone can share them.