The Profitable Future
Why?
Things are constantly changing, business models evolve, new ones are created, existing ones get less profitable, etc.
How?
A website dedicated to profitability in the (near and far) future. Articles about what is currently changing, new research, new trends, etc., all about maximizing profitability in the future. Where will the highest profits come from? What tools will enable new models? How to convert old models that do not produce much profit anymore to new ones that do, etc.
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Insights Message Board
Why?
Share your insights immediately. It serves as a journal for you, as a stimulus to others, and as a place for discussion.
How?
Use existing software (a WordPress blog for instance) to create a place where anyone in the company (or any other organization) can write an insight they just had – immediately and without waiting for the next meeting or report. This helps you journal your insights, helps others by stimulating them, and is a place where this interaction between your insight and it’s stimulating effect on others can create interesting discussions that may lead to more insights and concrete actions.
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CMS Outreach Plugin
Why?
You are using a CMS to manage your content (like WordPress), so it would be a great feature to manage your outreach campaigns from the same platform.
How?
A plugin that allows you to manage outreach of pages and posts. You can manage:
1. A master list of outreach contacts.
2. Connection to external mail services (like Gmail) for sending outreach emails directly from this plugin.
3. Per post and page CRM-like outreach history and management: who you are trying to reach, what’s the current status, notes, etc.
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Show the Numbers to the Readers
Why?
It will change the dynamics and might help.
How?
Publish all numbers that are relevant to the publisher for each post. The page views, income from advertising, etc. This might change the dynamics of how posts perform in an exciting and unexpected ways.
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The Sunday Blog
Why?
Something you can look forward to reading on Sundays, like the supplements of printed newspapers.
How?
A blog that is published only on Sundays, with articles and posts that are more suited for such a magazine for that specific audience.
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