What Is the Most Attractive Color for Different Generations
Why?
Can be useful in marketing and communicating.
How?
A study of the hidden color preferences that lead to conversions in different age groups.
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Dynamically Restrict What the Buyer Sees
Why?
More choice is attractive to customers, but at the same time reduces their conversion rate – more people see, but fewer people buy.
How?
If you have an e-commerce business, show to each visitor only a limited choice of products (based on their previous behavior, demographics, etc.) Allow them to search or ask for more options, but only show them a limited list of products on the page (preferably no more than 6.)
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Emotional State as Conversion Predictor
Why?
If we know the best emotional state for a specific conversation goal, we can try and induce it in the visitor.
How?
Ask the visitor to choose his emotional state when displaying the web page. Collect the data with the conversion data and see if a pattern emerges. Use the results to help the visitor be in the right emotional state to enhance conversion.
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On-Page “Funnel”
Why?
It might lead to greater conversion rate.
How?
Treat the web page as a conversion funnel. Build it so that it dynamically reacts and changes accordingly to the visitor’s actions. This is similar to other marketing automation systems, where you change their path through the funnel (if they clicked on the link in the email, start them on another sequence, show them a different page, etc.), only it happens in “real time” on a single page.
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How Does Reaction Time Relates to Conversion?
Why?
If a pattern could be found that is typical to visitors who convert, it can be useful.
How?
A study to measure the timing of visitor actions to find useful patterns.
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