Get More Conversions With Personalized Audio in Email Messages
Why?
Making email messages more personal is almost always leading to higher attention and conversion.
How?
Embed in your HTML emails an auto play audio file that is a greeting customized to the receipt’s name. Something like “Hi John. I hope you are using the last tip I sent you. Read this to get even better results.”
Icons made by Freepik
An Advertising Technique to Make People Persuade Themselves and Get Higher Conversion
Why?
It’s better if they articulate the reasons for themselves.
How?
Have an ad that says something like this: “On a scale of 1 to 10, one meaning not at all, ten meaning right now, how ready are you to get help doubling your income?” They click on the scale in the ad. That takes them to a landing page with only another question showing: “Ok, you picked 3. Why didn’t you choose a lower number?” (dynamically exchange the number for their chosen one.) Have a field where they can write their answer.
After they submit their answer, you reveal the sales letter portion of the landing page. At this stage they already articulated to themselves why are they are at least a little bit interested in what you want to offer.
If they picked 1, the question should be: “Ok, you chose 1. What can we do to make you a 2?” You then just collect the answers, (and if you can also their email address), and analyze them to see what more you can do.
Icons made by Freepik
Convert More Visitors to Buyers With This Double Gift Ploy
Why?
If you are willing to give a discount, try this method for better a conversion rate.
How?
When they visit your store (offline or online) immediately give them a coupon with a particular money value they can spend (you can have a minimum purchase amount set to use this coupon.) Now also inform them that if they buy today, you will give them the same amount again as a present when they pay, effectively doubling their bonus. Now they have what seems like two gifts, but only if they buy now.
Icons made by Freepik
How to Make It Easier for a Visitor to Become a Trusting and Willing Buyer
Why?
If you can make them spend money easier why wouldn’t you?!
How?
If the target audience is right for this try the following:
At an early stage of them browsing your website have a popup that asks them for a small contribution to charity (one that is congruent with their values) that you will match one for one. Maybe something like this: “Please help us bring clean water to the children in XYZ. We only ask for one dollar, and we will match that one dollar by contributing one dollar of our own. Your contribution of only one dollar means two dollars spent on clear water for kids. Click here to give the kids $1 so they can have clean water.”
If they donate the one dollar you achieved two things: they already trust you enough to give you money, and they now feel good about themselves, so now they can “sin” a little and award themselves by buying what they want – what you are selling.
Icons made by Freepik
An Experiment in Marketing Conversion by Getting the Buyer Go Back in the Future
Why?
As a marketer trying to sell something, making people think ahead and then back gives them a new perspective that can help you both.
How?
While visiting you website, at some point after they had time and already consumed at least the main points you want to convey about what you are selling, they are already dealing with a decision – to do what you ask them or not, to buy or not – you can ask the following question: “many years from now, when you look back, what would you regret more, saying yes now or saying no?” Measure the conversion rate when using this question and compare to the conversion rate when not using it.
Icons made by Freepik