There are many good sources of information, editorials, and advice on specific subjects. The problem is, there are much more bad or average ones as well, sometimes overwhelmingly so.
Build a multi-level network of editors that scout for and curate the best in each subject matter.
An editor starts as a volunteer at the lowest level by submitting materials he scouts on the web on a subject matter. The next level editors receive these materials and transfer only the ones they deem as good enough to the next step editors. This goes on until the last top editor decides – from the materials that made it up to his level – what to publish at that time on the subject matter.
An editor gets to the next level when:
1. There is an opening there because someone left or the editorial team at that level is expanding.
2. And he has proved he is a good editor by submitting a lot of material that makes it to publication.
All editors and their status are listed in the publication.
You go to a store (a book store for instance), and you are interested in a particular subject. You find the shelf you’re looking for, but there are so many options, that unless you already have some knowledge, it’s hard to decide what books to buy and in what order to read them.
Make an appointment with a specialist and specify what you are interested in (for instance books about the history of science, or productivity, etc.) You’ll meet at an agreed upon time at a big store, and he will do a whole tour of the subject with you, and give you an independent advice on what to buy.
Like google, who want you to leave their search result page as fast as possible (because you have found a good result in the search), we want you to find what you want on a specific topic. This will build your trust in us and make you return again. This is a highly desirable result in today’s world of finding things where you happen to be (Twitter, Facebook etc.)
Build a news site for each subject where all the news is sourced from somewhere else and only the best news items are curated and presented to you. When you (hopefully quickly) find something interesting you just click over there to read it. Then come back for more.
You are surrounded by brands every minute of your day. When you find a brand that you like, that fits you and your lifestyle choices, don’t you want to know other brands that represent the same lifestyle in other areas of your life?
Build meta-brands that apart from being a brand themselves do not produce anything. They only curate other brands that fit the lifestyle representation of the meta-brand. You find the meta-brand either by itself or by finding one of its curated brands. In that case, the meta-brand will help you find other brands to your liking.