Testimonials That Actually Do the Selling for You
Why?
Testimonials can be more than just a social proof tool; they can do the actual selling for you.
How?
When asking people for their testimonials, instead of just asking them general questions and having them express their general feelings towards you or your product, ask them leading questions to help them express their experience regarding specific benefits and features of your product. This way if that person is willing, and you ask the right question, you turn them into your sales person and get the social proof of them saying it and not you.
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Get Free Advice and Sell More
Why?
It will make the bond stronger, and they will give you important insight (and if you sell to them immediately after, you’ll get higher conversion rates.)
How?
The primary technique is to ask for their advice on something. Asking for their advice (and not opinion or information) makes them cross over to your side. They are now your trusted advisor because they have committed to helping you. This can be done in a retail environment, website, email, etc. If they react you will gain insight from them, and you might want to make them a special offer after they reacted – they will be more open to it so your conversions should be higher.
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Use Your Customer’s “Future” Image to Help Him Commit
Why?
If what you are selling has a long run effect on your customer (exercising, financial security, passive income, etc.), it can help if you connect them to their future selves.
How?
In your communication, show them or send them their picture (you can ask it from them for a surprise you’ll be sending them) age processed, software can create their image an X number of years from now. Of course, your message should be congruent with this idea, and help them realize that their future self is the same person they are now, and why it is important that they invest in their future (by paying you.)
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How to Deal With Long Queues of Customers You Can’t Serve Immediately
Why?
You might have occasions when you had too many customers wanting your service at the same time. Maybe you advertised an exclusive deal for the new gadget you now have in store, or maybe too many people want to get their mobile device serviced, etc. you have a long line of potential customers, and you don’t want to lose them or make them angry by having them wait in line.
How?
Tell them approximately how long it will take, ask for their mobile number, and tell them you will call them or send a text message when they are next in line (give them five minutes to get there). They now have time to get some coffee, go shopping, etc. if you want to be even nicer, offer them a free coffee or cake coupon for a nearby place. This way the waiting time will not only pass faster, but they’ll have a much better experience, and it’s all connected to you. You have turned a potentially bad experience to both of your advantages.
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An Option for Enhancing Customer Service Over the Phone
Why?
Relieve congestion of customer service calls.
How?
Tell them that if what they need is not urgent, to call back at a particular time (or even better, offer to call them at that time) for immediate service (or a shorter wait.)
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