Stealth Focus Groups
Why?
If people know they need to judge something they compare it to past knowledge and experience instead of simply experiencing it.
How?
Instead of inviting people to participate in a focus group, make them believe they are just lucky enough to try the product first. Then watch their reactions to the product, how they use it or consume it.
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These, You Don’t Have to Worry About
Why?
You get a lot of advice on what you should do, prioritize, target, wish for, etc. that is only part of a good plan.
How?
Make a list of things you should not worry about, and look at it at least every morning and night. It will help you be more effective, focused and even relaxed and less stressful.
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Help Yourself Not Multi Task
Why?
It drains your energy and the quality of your work also suffers.
How?
A small app is running in the background and monitoring your activity. When it detects signs that might indicate you are multi-tasking, it will alert you and give you options to make it “shut up” momentarily, or help it learn what you are doing is not multi-tasking. The objective is for you to have a reminder not to multi-task.
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