A Chameleon Sentence – Can You Do It?
Why?
As a fun game, that develops your mind 🙂
How?
Make a sentence that changes its meaning depending on which of the words you start reading (first, second, etc.)
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Scavenger Hunt Inside One Website
Why?
As a fun game, teaching and marketing device.
How?
Start with the first page. Explain how the game works and give the first lesson. At the end of the lesson give a clue as to what to search for on the site, based on what you have just taught.
They might need to use the sites search (if the found out what to search for), or complete an address (URL) to find the next step. Give small bonuses or prizes on each phase to encourage them.
Anyone (or just the first one) who completes the whole hunt gets a big prize.
The clue to the next step is always based on the last page, and the lessons learned so far.
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Scavenger Hunt Inside a Store
Why?
To engage the visitor and on the way offer him opportunities to buy, and make sure they have fun and leave with good memories. The last impression before they leave is the most important, so this will help them remember you fondly.
How?
When he enters the store, give him a small card with a good headline selling the first step, something like “You already have a surprise waiting for you. Just find our blue shelf.” There he’ll find the next step, maybe “The surprise is in our best selling book. You have two tries to find it. It’s on this shelf.” Inside the book there is a coupon and further teaser instructions (like: “If you want more on this subject, we have another surprise, go to our games section and look for the clue.”) Don’t only use coupons and discounts, do a raffle, give them a chance to pre-order something, just give them a small gift etc. also tell them they can ask for help from your staff.
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A Ploy to Promote a Book, Encourage Reading It and Build a Relationship With the Reader
Why?
- Encourage the reader to buy and read the whole book.
- A promotion ploy to get the media’s and the reader’s attention.
- A new communication incentive for the reader.
How?
Build a game around each chapter of the book. For instance, after reading the first chapter, the reader has to realize what is the most important word, sentence, concept, etc. in that chapter. He then has to communicate this (website, email, SMS, etc.) to you. If he is correct, he gets a bonus (an extra short story about the main character, a badge, a tip, etc.) If he is not correct or a bit off he’ll get some help to arrive at the right answer. Each chapter has a different game, and if they make it to the last one, they get a big bonus.
The objective is not to make it hard, but fun and rewarding, so they are motivated to continue and maybe also spread the word about it.
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Sherlock Holmes Methods for Kids
Why?
To help kids learn and develop the methods used by Sherlock Holmes so they can be smarter about solving problems.
How?
Games that develop their mindfulness and deduction abilities, as well as explaining the pitfalls and basic concepts of these methods. Practical and theoretical.
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