To give you a better perspective (financial status, lawsuits, etc.) on them and not just what they show and tell.
A browser plugin that shows you relevant external information. The information is served from a service that crawls data about companies from many sources. For the more popular companies, the data is augmented and edited by humans.
You are in the market for a particular product. You go and check it in the store, but you never know what is it you don’t know and should.
An augmented reality app that recognizes the product (type, model, etc.) and overlays all the relevant things you should know on the screen.
You ordered a glass of wine but don’t remember what the sommelier said about it.
Have printed paper discs, each one with a short – but useful- description of a wine being served. Each disc has a hole in the middle and is slit open in one place (from center to edge), so it can be slid onto the stem of the glass and rest on the base of the glass.
Having customers more involved and interact with the products is a good thing.
A loyalty app that uses augmented reality to show the shopper what deals he can get on certain items. He just needs to point the camera at the products and see a new layer of information, small videos in a picture, badges, points, etc.
There is currently a cat and mouse game going on between visitors and marketers. Marketers try to gather as much information and insight about each visitor to their website, visitors don’t like it, and try to obscure the information, even though it can be very beneficial to them (if handled correctly.) Maybe this will help.
When they visit our web page, show them what is known about them in a popup window, and in a way they can, with simple clicks, correct the wrong information. This will demonstrate that the marketers are transparent about what they do, explain to the visitor why it’s important they work together for mutual benefits and give the marketers more accurate information.