Give All Information for Free – Only Charge for Experience
Why?
Information is copied whether you like it or not. This will just get worse so why fight it. Experience’s hard to copy.
How?
Give away all of your knowledge for free. You’ll have a large and loyalty fan base. Then sell them experiences: live seminars and conferences, access to you and your staff, access to online tools, etc.
Icons made by Freepik
Know Everything About Your Facebook Fan
Why?
To find out new communication channels to each one, their email address, phone number, etc.
How?
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.
Icons made by Freepik
See the Web in a Consistent Way
Why?
Sometimes it’s useful to see information in an individual structure and way, regardless of the design.
How?
A viewer that renders any web page in a standard view you choose for them all. For instance, the menus will work the same and be in the same place regardless of the design of a given web page. This will let you concentrate on the important thing: the data.
Icons made by Freepik
Only Physical Information Products
Why?
When copies are super abundant, they become worthless. Instead, stuff that can’t be copied becomes scarce and valuable. ~ Kevin Kelly
How?
If you are selling information products, you might want to consider only shipping physically printed products. They are harder to copy, have a greater perceived value, and what’s even better is that, at the same time it makes you unique in today’s all-digital world.
Icons made by Freepik
I Will Let You Target Me Individually if I Can Controll What You Know About Me
Why?
Now you are trying to get as much information as you can about me, and I am trying to block and obscure that information.
How?
Have a single repository where we “meet.” You show me all the information you have on me, and why it is for my benefit to letting you use it, and I’ll allow you unblocked access to me and the information I permit you to use, so you can accurately target me individually.
Icons made by Freepik