One Month Massive Action Plan for Promoting…
Why?
You want to have a month full of massive marketing. Maybe it’s the company’s birthday, or you have opened a new store, etc. How to go about doing this?
How?
A booklet covering one month of massive action. Extensive lists of ideas to pick from, offline and online marketing, how to create lots of content from a single source, how to use content from one promotion to create the next communication storm, best practices for each offline and online channel, etc.
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Get Talked Out of or Into…
Why?
You can’t decide and need to be talked out of or into buying or doing something.
How?
A website where visitors can get a list of reasons. All users can write a good reason and add to the list of pro and contra of buying or doing something. You can also suggest new actions and products.
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Top Things You Should Know Today About…
Why?
Get the most important things that are happening in various areas of interest (technology, medicine, games, marketing, etc.)
How?
Weekly publication of a top list for various subjects. Each list has the top most important things that are happening in that area with a short synopsis and links to further reading.
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The Books of Books
Why?
Get a definitive guide to books on different subjects.
How?
A book series. In each area publish a book of books. Each book has all the timeless classics on that subject listed. Each one with a short synopsis, a longer analysis on the main points of that book, and the reasons why it is such a timeless book.
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Thought Leaders List
Why?
Find the (constantly changing) thought leaders in a field you’re interested in.
How?
Publish and continuously update a list of thought leaders in different fields, with some information as to why they are considered the thought leaders in their fields.
First step: measure interest
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