Smartphone Theft Protection
Why?
To protect from pickpockets and other thieves.
How?
A “beacon” that you wear on your person that your smartphone can detect. You can turn on the theft protection, and when your phone is taken a certain distance from the “beacon,” it sounds a loud alarm (even if the phone is set to silent mode and the volume is down.) When you put the phone down (at your office for instance), you can switch to motion mode, and the phone will sound the alarm when moved and not when you’re away.
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Know Everything About Your Facebook Fan
Why?
To find out new communication channels to each one, their email address, phone number, etc.
How?
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.
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A Better Way to Have People Calling You Wait on Hold
Why?
Most solutions involve having to listen to irritating music, ads, radio, etc., all repeating endlessly.
How?
First, have a short sound bite acknowledging this is an irritating situation. Then offer them multiple choices of what to listen to. Different music tracks, the news, tour latest special offers, jokes, etc. allow them to interrupt any time what they are listening to switch to another option.
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An Option for Enhancing Customer Service Over the Phone
Why?
Relieve congestion of customer service calls.
How?
Tell them that if what they need is not urgent, to call back at a particular time (or even better, offer to call them at that time) for immediate service (or a shorter wait.)
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Phone With a Dark “Invisible” Screen
Why?
So you can use your phone in a dark place like the movie theater without disturbing others.
How?
Smartphone screen that is dark and can only be seen with special glasses.
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