Find Out What to Do as a Tourist by the Price
Why?
There are many things to do as a tourist in a new city, from free to very pricey.
How?
An app where you can check things to see and do around you, listed and categorized by their price.
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Make Your Price Seem Better
Why?
If your price looks like a bargain, conversions should be higher.
How?
If you can divide what you are selling into smaller units (one tip per chapter of your book, one technique per video, etc.), you can then ask the customer how much would such a small unit be worth to him. This will make the whole product (including multiple units) seem more like a bargain.
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What Price Do You Think I Am Asking for This?
Why?
- You might get a higher price than what you would have asked.
- You can dynamically give a price that is close to their estimate (either lower or higher.)
How?
In your sales pitch, lead them to the following question: “Now that you know so much about the product, what do you think is the price I am selling this for?” Don’t ask what they think you should sell it for, but what do they think you are selling it for. Most likely they will give a good guess, and by doing so publicly commit to it. If you know give them a price that is close (either higher or lower), they will be more likely to accept it as a fair price. This can be done face to face, on the phone, or on a web page.
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Start With the Price
Why?
Your visitor will scroll to the bottom of your web page anyway, to check the price. This way you can take control.
How?
Start with the price first, take control of your visitor’s mind and lead them. You need to make him want to continue by using a good hook like, “we have payment plans,” or using a price he will lose by not taking action, or some intrigue, curiosity, etc.
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Help Convert With Dynamic Pricing
Why?
If you believe that you stumbled upon a special (mistake) price that might go away, you’re more likely to take it.
How?
First show the higher regular price. Then show them a lower price – as if by mistake. You can do this by taking them to a different web page and then back, displaying the “mistake” lower price on their return. You can even use the two prices on the same page, by having a higher priced button on the top of the page, and a “mistake” lower price lower down the page.
For items that vary in price (like airline tickets), first show higher price, then lower one so the customer has an incentive to buy now so he won’t lose the lower price opportunity
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