A Ploy to Promote a Book, Encourage Reading It and Build a Relationship With the Reader
Why?
- Encourage the reader to buy and read the whole book.
- A promotion ploy to get the media’s and the reader’s attention.
- A new communication incentive for the reader.
How?
Build a game around each chapter of the book. For instance, after reading the first chapter, the reader has to realize what is the most important word, sentence, concept, etc. in that chapter. He then has to communicate this (website, email, SMS, etc.) to you. If he is correct, he gets a bonus (an extra short story about the main character, a badge, a tip, etc.) If he is not correct or a bit off he’ll get some help to arrive at the right answer. Each chapter has a different game, and if they make it to the last one, they get a big bonus.
The objective is not to make it hard, but fun and rewarding, so they are motivated to continue and maybe also spread the word about it.
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A Marketplace for Child Labor
Why?
- As a parent, you might want to help you child learn something new and value working and earning money.
- As a child, you might also want the same.
- As an employer, you can get a motivated worker to do your simpler (or maybe complicated or specialized knowledge) jobs for a lower cost.
- Every young generation is better than their parents’ generation (their potential employer) in some things. Today this seems to be mobile and social. Make use of their expertise.
How?
An online marketplace, where children (with their parents’ involvement and approval) can search for job listings and apply for the job. Employers can post new job listings and choose from the young applicants. These can be a one-time project or a small job, or a continuous working relationship.
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Certified Publication Time Service
Why?
It would be beneficial in some cases to have a certified publication time for something you published online.
How?
A service you subscribe to, that saves the published content at a given URL with a time stamp. You get a badge that shows on that page certifying the time it was published. It links to the original content saved at the service provider.
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Truthful Advertiser Message Service
Why?
- Have a third party certify it.
- Grab attention in today’s noisily hyped world.
- Since most people interested in us won’t want to buy right now, but will buy from us when they do, we need a way remind them constantly they can buy from us.
How?
Insert a short code in the HTML email that will display your message (or one of several rotating messages) with the seal of approval by the “authority” providing the service.
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Complete Online Pseudo Identity Package
Why?
You may want an online persona for many reasons (not just the illegal ones.)
How?
Have a service that sells such pseudo personas that were either previously already created or were created to order in a short amount of time. You can choose how elaborate is the persona: profiles of social networks (Facebook, Twitter, LinkedIn etc.), how many email addresses, phone numbers, bitcoin wallet etc.
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