There are many good sources of information, editorials, and advice on specific subjects. The problem is, there are much more bad or average ones as well, sometimes overwhelmingly so.
Build a multi-level network of editors that scout for and curate the best in each subject matter.
An editor starts as a volunteer at the lowest level by submitting materials he scouts on the web on a subject matter. The next level editors receive these materials and transfer only the ones they deem as good enough to the next step editors. This goes on until the last top editor decides – from the materials that made it up to his level – what to publish at that time on the subject matter.
An editor gets to the next level when:
1. There is an opening there because someone left or the editorial team at that level is expanding.
2. And he has proved he is a good editor by submitting a lot of material that makes it to publication.
All editors and their status are listed in the publication.
It’s is hard to get people to buy and read your book – you need to convince them it’s worth their money and time.
Content marketing is excellent at distributing your presence and creating entrance points for potential buyers. Use the same techniques to get people excited and buy your book. Use a combination of parts of the book and new content to establish many points where buyers will meet your book and enter the funnel. Then use all the other content that you already created (again, parts of the book and new content) to automatically feed the new potential buyer and lure them closer and closer to buying it. You can use whole chapters from the book if they can stand on their own as interesting and useful, or create a special version that can do that. This process can start (it’s better this way) before the book is published.
Firstly, many subjects have multiple components that can be used by themselves or in combination with some or all of the others. Second, many of these topics can be practical but are presented as theoretical principles with little or no concrete examples or guidance on how to use them. For example, the work by Robert Cialdini on influence can be utilized as a practical toolset in many fields, but the book – although giving multiple research case studies – has no practical use examples.
Create a series of booklets on each component of the subject matter. Each booklet should cover the theory, so the reader understands the why and the how, and then go on with a long list of examples in many areas it can be used general guidelines should also be given if possible. Some of these practical examples use only the booklet’s component, and some use it with more elements from other booklets in the series.
You don’t have or want to spend the time to read the whole book.
Publish a slideshow for popular books that include the main points expressed in graphs, charts, short bullet points, etc. You go through the slide show, maybe with an expanded narration explaining it in a short time.
To see the real powers motivating people.
A website where you can publish – completely anonymously, no registration required – your real motivating power. Use one sentence, and get to the bottom of it. No: “I want to give a lovely home to my family,” or “I want people to be enriched by my art.” We need the truth as in: “I want to have more money than my parents did so I can feel better about myself,” or “I want my art and my name to be as famous as Picasso so that I will be immortalized,” etc. We want the truth lying beneath.